Engagement objective

Mizoram Health System Strengthening Project (MHSSP) is implemented by Department of Health & Family Welfare, Government of Mizoram with technical and financial support from the World Bank (WB).  One of its pivotal components is community engagement on non-communicable diseases in three vital districts of Mizoram.  

StratComm’s senior team was engaged is supporting MHSSP in revamping its SBCC strategy through meticulous reviews, consultations, and immersive field visits. Through this process we uncovered community-specific barriers, encouraging targeted health-seeking behaviors. The revamped strategy prioritized cultural sensitivity and active community involvement, aiming to foster sustained behavioural change and elevate the utilization of available health insurance services.

Our process

Our methodology involved a systematic approach comprising multifaceted processes. Initiated with a thorough review of existing strategies and project documentation, the project conducted consultations with a wide variety of stakeholders including the World Bank, IQVIA, and the PMU.  

Immersive field visits across the three focus districts enabled a deep understanding of community structures, communication channels, and stakeholder insights. Subsequently, a succinct yet comprehensive revamped strategy document was developed, encompassing background insights, SBCC framework, strategic positioning, and phased plans for product development and community engagement. Complementing this, a supplementary communication package was created to support and augment the existing materials in alignment with the revised strategy.

Through these processes, we aimed to instigate impactful, community-centered health behaviour changes, laying the foundation for a healthier Mizoram.

Key outcome

The communication package includes a variety of communication material including posters, story cards, leaflets on 5 NCDs and their prevention and management (diabetes, hypertension, breast cancer, oral cancer, and cervical cancer). These materials are being used in community platforms across mutliple districts of Mizoram.