Engagement objective

Population Foundation of India is engaged in an Sexual and Reproductive Health (SRH) intervention in Rajasthan for adolescents.

StratComm had already worked with the Foundation to conduct a perception analysis study based on which an advocacy strategy was developed for the state.

StratComm was next mandated to develop an advocacy toolkit.

Our process

Based on the strategy developed for the state, a toolkit was developed that included factsheets and infographics. These showcased the health status of adolescents in Rajasthan drawing on national and state data, helped build linkages between AYSRHR and nutrition, menstruation, education, WASH, and GBV, and provided specific call to action for different stakeholders.

Key outcomes

Available in English and Hindi, the toolkit is also available in digital web-based interactive version. It helped the Rajasthan state team reach out to a range of stakeholders and advocate for adolescent health needs in the state.

*AYSRHR - Adolescents and youth sexual and reproductive health and rights.